Netflix brings definitive Cowboys story featuring Jerry Jones, Deion Sanders

Helmed by Emmy-winning directors Chapman and Maclain Way, known for Untold and Wild Wild Country, the series combines first-hand accounts and previously unseen footage. Interviews include Jones, legendary players such as Troy Aikman, Michael Irvin, Emmitt Smith, and Deion Sanders, as well as head coaches Jimmy Johnson and Barry Switzer. Beyond the gridiron, political and cultural heavyweights like President George W. Bush, Nike founder Phil Knight, and media mogul Rupert Murdoch offer unique perspectives on the Cowboys’ influence.

From Championships to Modern-Day Stars

While the Cowboys dominated the NFL during the ‘90s, the franchise’s impact extends far beyond those glory days. Despite struggles to replicate their past success, Dallas remains a cultural and financial powerhouse. The team consistently draws massive audiences and boasts some of the league’s brightest stars, including quarterback Dak Prescott, wide receiver CeeDee Lamb, and edge rusher Micah Parsons.

Produced in partnership with Skydance Sports, NFL Films, and Stardust Frames Productions, the series promises an unfiltered look at the Cowboys’ evolution. It examines the business moves that made them the world’s most valuable sports franchise and the dramatic on-field moments that secured their legacy. For fans of football, business innovation, or American culture, America’s Team offers a compelling narrative of risk, reward, and relentless ambition.