Netflix releases trailer for Dallas Cowboys, Jerry Jones docuseries

Jerry Jones was interviewed for the docuseries along with Troy Aikman, Michael Irvin, Jimmy Johnson, Barry Switzer and Deion Sanders. Other notable figures featured in the 10-episode series are former President George W. Bush and Nike co-founder Phil Knight.

In 2023, Puck.news reported that Netflix planned to pay $50 million for the rights to air the docuseries centered around Jerry Jones. At the time, Netflix was bidding against Amazon and ESPN.

Why Jerry Jones and the Cowboys are featured in Netflix docuseries

Despite the issues the Cowboys have had this year, they became a successful franchise when Jones purchased the team in 1989. The Cowboys won the Super Bowl during the 1992, 1993 and 1995 seasons, and Jones was named NFL Executive of the Year in 2014. Because of his success as an owner, Jones was selected to the Pro Bowl Football Hall of Fame in 2017.

“It’s the inclusion factor, being in such a limited group,” Jones said in a 2017 interview about being in the Hall of Fame. “This NFL covers so many generations, so many years. It’s just getting to be included in what the Hall of Fame is about. The best thing I’ve done so far is go to this Ray Nitschke luncheon (today) with all the returning Hall of Famers. Listening to the players I’ve presented talk about me, it really was an emotional thing. It just reminded me what happens with this game. You bond with your relationships more so than you do in any other discipline I’ve ever been in, business or anything. For me, (it’s) religion.”