NFL and USAA Extend Partnership to Expand NFL Military Appreciation Efforts

NFL and USAA Strengthen NFL Military Appreciation Efforts

The NFL and USAA are extending their long-term partnership to strengthen NFL military appreciation efforts through the league’s Salute to Service initiative. Building on 14 seasons of collaboration, the renewed agreement will continue to honor service members, veterans, and their families while adding new programs starting in 2026.

USAA to Continue Providing Exceptional Salute to Service NFL Experiences to the Military Community

NEW YORK – Aug. 18, 2025 – USAA and the NFL today announced a significant long-term partnership extension, further solidifying their commitment to recognizing and honoring the military community. Building on 14 NFL seasons of partnership, USAA, an Official Salute to Service Partner of the NFL, is reaffirming its care and enduring dedication to providing once-in-a-lifetime NFL experiences to our military, veterans and their families.

“USAA is proud to stand alongside the military community, and our Salute to Service partnership with the NFL is one way we honor those who serve,” said President and CEO of USAA Juan C. Andrade. “These experiences go beyond recognition − they create moments of pride and connection for our nation’s service members. Through our partnership, we are giving the military community around the world a visible show of respect from a grateful nation, ensuring they feel supported and appreciated.”

“We’re thrilled to continue our partnership with USAA, a storied and long-standing partner of the NFL and our Salute to Service military engagement initiative,” said Senior Vice President Global Sponsorship at the NFL Tracie Rodburg. “Football is a unifier, and as we continue to expand worldwide, USAA is the perfect partner to honor our military globally and to elevate our key cause initiatives season after season.”

Key Elements of the NFL Military Appreciation Partnership

Key elements of USAA’s partnership with the NFL will continue, and there will also be several new elements kicking off in the 2026 season.

•  USAA will continue being the leader in military appreciation all season long, and especially at key NFL events including Super Bowl, Pro Bowl Games, NFL Draft and NFL Kickoff.
• USAA will remain the presenting sponsor of the Salute to Service Award, contributing $25,000 in the name of the award recipient to the military aid societies representing all U.S. military branches, which is matched by the NFL Foundation to the recipient’s military charity of choice. Beginning in 2026, USAA will donate an additional $10,000 on behalf of each award finalist.
• USAA will continue to connect with the military community stationed overseas. After USAA previously hosted NFL combine style events at U.S. military installations in Germany and England and Super Bowl watch parties at various international installations, USAA and the NFL will now collaborate on further enhancing an annual overseas event during the NFL International Series.
• USAA will be the presenting sponsor of a one-hour show focusing on Salute to Service programs undertaken by the league, teams and USAA. The show will showcase how USAA, the NFL and all 32 clubs honor, empower and connect with the military community. The show is scheduled to premiere in 2026.

“We are deeply grateful for USAA’s commitment to recognizing the efforts made by members of the NFL family to honor the military community through the Salute to Service Award and other military engagements,” said NFL Senior Vice President of Social Responsibility Anna Isaacson. “It’s important our partners align with the values of the NFL, and we look forward to the continued impact we can make together.”

To celebrate this season, USAA invites fans to enter for a chance to a win a trip to Super Bowl LX in the San Francisco Bay Area. For official rules and to enter, fans can visit USAA.com/NFL.

160over90 worked alongside USAA in negotiations and has been USAA’s NFL partnership agency since 2011.

For more information, please visit USAA.com/NFL and NFL.com/salute.