NFL Legend Terry Bradshaw Announces New Partnership Ahead of 2026 Kentucky Derby

Bradshaw shared on Instagram that his Bradshaw Bourbon will be partnering with The Yard, a renowned grilled cheese and gastropub brand in Pittsburgh, at the Kentucky Derby.

“Saddle up It’s Derby Day at The Yard! We’re teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long ”

Considering how Bradshaw Bourbon came about, this is a huge collaboration. In 2020, he debuted the brand, combining his two longstanding passions, horses and whiskey, in a single brand rooted in Kentucky tradition. 

The flagship expression is a small-batch Kentucky straight bourbon delivering aromas of vanilla, toffee and toasted oak, with a flavor profile of baking spice and coconut and a long, warm finish. 

Earlier this year, Bradshaw expanded the lineup with two new cask strength single barrel expressions, a six-year aged at Green River Distilling Co., the tenth-oldest distillery in Kentucky, and a limited 12-year expression named TB-12-Year as a tribute to his jersey number, with fewer than 25 barrels produced.

The 152nd Kentucky Derby, known as the “Run for the Roses,” will take place on Saturday at Churchill Downs in Louisville, Kentucky, with post time set for 6:57 p.m. ET on NBC and Peacock. More than 125,000 Mint Juleps, the race’s official cocktail, are served at Churchill Downs each Derby weekend, and this year, some of those will be poured with Bradshaw’s name on the bottle.​​​​​​​​​​​​​​​​