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NFL Makes Change to 'End Racism' Message in Super Bowl 59 End Zones

Originally posted on Athlon Sports | By Tim Ryan | Last updated Feb 9, 2025 7:02 AM ET

The NFL has made the decision to replace "End Racism" in the back of one of the end zones for Sunday's Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans.

The message at one end of the Superdome will instead read "Choose Love," while the opposite end zone will say, "It Takes All of Us," just as it has since 2020 when the NFL started its "Inspire Change" social justice initiative.

The reasoning for the change reportedly stems from recent tragedies that have taken place across the country, including the terrorist attack in New Orleans that occurred in the early hours of New Year's Day.

"The Super Bowl is often a snapshot in time and the NFL is in a unique position to capture and lift the imagination of the country," a league spokesman stated. "'Choose Love' is appropriate to use as our country has endured in recent weeks wildfires in Southern California, the terrorist attack here in New Orleans, the plane and helicopter crash near our nation's capital and the plane crash in Philadelphia."

While the decision to make the change has created of mix of reactions among media members, people speaking out shouldn't come as a complete surprise since "End Racism" has appeared in the back of the end zone at every Super Bowl since 2021.

For what's it worth, the Chiefs used "Choose Love" in the AFC Championship Game while the Eagles went with "End Racism" for the NFC Championship Game.

Super Bowl LIX will be kicking off at 6:30 p.m. EST on Sunday night.

This article first appeared on Athlon Sports and was syndicated with permission.

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