Move over, college football. The NFL will grab a piece of your action beginning the day after Thanksgiving Day 2023 with the addition of a "Black Friday" game streamed by Amazon.
The NFL and Amazon announced that in 2023, Prime Video will exclusively stream a “Black Friday” game, the Friday after Thanksgiving. The first-ever NFL Black Friday game will take place on November 24, 2023 with an expected kick off of 3pm ET. Teams are TBD.
— Ian Rapoport (@RapSheet) October 18, 2022
Black Friday games have been a college football tradition dating to the mid-1970s. In an early "Black Friday" classic in 1974, Alabama beat Auburn in the Iron Bowl, 17-13.
The NFL is North America's dominant sports money-making enterprise, one that far exceeds the revenue of college athletics. In 2021, the NFL's revenue totaled more than $17 billion, while the NCAA's totaled slightly more than $1.1 billion.
With Tuesday's announcement, the NFL will be featured five days a week in 2023: Thursday, Sunday, Monday, a Black Friday and some Saturdays. College football has a firm hold on the American sporting public on Saturdays.
At least one media member thinks college football should push back against the NFL behemoth:
At some point, college football needs to push back against the NFL. It let the NFL take Thursday night, the NFL already has Jan. 1 Sundays and now it's coming for Black Friday.
— Chris Vannini (@ChrisVannini) October 18, 2022
Work with media partners and don't be afraid to schedule a big game against the NFL. Don't shrink CFB https://t.co/5O47Dg0uxt
To stream the one additional game per year, Amazon reportedly will pay between $50 million to $70 million, per the Associated Press (h/t ESPN).
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