'NFL Sunday Ticket' on YouTube could bring changes, lack desired package

The "NFL Sunday Ticket" out-of-market package is moving to YouTube TV next season and could include previously unavailable options and features. 

It will also be missing one thing widely desired by football fans. 

Per Andrew Marchand of the New York Post and Joe Lucia of Awful Announcing, NFL chief media and business officer Brian Rolapp explained on the latest edition of "The Marchand & Ourand Sports Media Podcast" that YouTube could offer "a lighter version" of "NFL Sunday Ticket" that would be stripped-down and cost fans less money. 

This past December, Owen Poindexter of Front Office Sports reported that the standard "NFL Sunday Ticket" package could cost $300 per season through YouTube TV. According to John Ourand of Sports Business Journal, Rolapp pointed out that YouTube and not the league sets the price for the package. 

Back in the fall of 2021, it was hinted that the NFL could eventually allow customers to buy just one team's out-of-market games. Rolapp seemed to pour cold water over such hopes for at least the 2023 campaign. 

"I don’t know if we’ll go team by team, but could you get fewer games for a lesser price? I think that’s all up for debate and conversation," Rolapp said. "It’s been distributed one way for so long. I think there’s probably a lot of opportunity between the all-you-can-eat and free television. I think there’s a lot of room there to explore, and I think we’re going to explore there."

Additionally, the Barrett Sports Media website noted that YouTube intends to let users view multiple games on a screen at once. 

"Clearly, the mobile and smaller screen experience is going to be outstanding because YouTube’s so strong there," Rolapp said. "All of the growth is in mobile." 

In December, Joe Flint and Miles Kruppa of The Wall Street Journal reported that YouTube will pay around $2 billion a year for "NFL Sunday Ticket" as part of a seven-year agreement.