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Optics of casino-sponsored Super Bowl become risky in wake of NFC title game
Chris Graythen/Getty Images

Optics of casino-sponsored Super Bowl become risky in wake of NFC title game

Much has been written about how media figures who stoke conspiracies have come to dominate segments of political discourse. There’s no Alex Jones or Qanon equivalent for sports, but that doesn’t mean there’s a shortage of people looking to make connections, however tenuous, to explain why something unfair played out the way it did. Sometimes professional sports leagues don’t do themselves any favors in this regard. After all, why did the NFL destroy the Spygate evidence rather turn any of it over for public scrutiny?

This has become evident over the past week, as the NFL deals with the fallout over an egregious non-call of a pass interference penalty committed by the Rams late in their victory over the Saints in the NFC championship. As many Saints officials, players and Louisiana politicians try to make sense of how such a seemingly clear ruling was blown, a curious coincidence has gained some attention: Four officials who worked the NFC title game reside in Southern California.

The story from ESPN's Adam Schefter indicated that neither the Saints nor league officials believe the regional ties influenced the lack of a call. The story also noted both the Rams and the Saints were notified, per standard policy, six days in advance which officials were working the game, and neither organization objected. That said, it’s unlikely each official’s place of residence was included in the assignment information.

When protecting the integrity of the game and the perception of fairness is of such paramount importance, it behooves the NFL to avoid potential bad optics because fans and the media are usually all too eager to fill in the blanks. It’s not as though the league is unmindful of these considerations at all — just not for this reason, as former head of officiating Dean Blandino tweeted on Monday.

If such coincidences are a worry for the NFL, then there must be concern over this year’s Super Bowl being the first to be sponsored by Caesars Entertainment, a gambling corporation. Since the Supreme Court ruled in favor of sports gambling on the state level in 2018, pro sports leagues have increasingly embraced associations with gambling and continue to examine ways to integrate betting into the game-day experience in the years to come.

Still, getting in bed with the gambling community carries the risk of suspicion if something bizarre or unexpected happens, especially if it happens to benefit the casino. What happens if there’s a critical call that pushes the outcome toward one in which the casino wins more money? There are odd plays that affect the point spread and the over/under on a weekly basis, but what happens when it’s the Super Bowl and fans are being told the event is sponsored by gambling?

This arrangement is set, and there’s no walking back sports’ association with gambling. This is just something that’s going to become a regular part of the sports game-day experience and landscape, which will largely be a boon to those who enjoy it. As we saw with Tim Donaghy and the NBA, there are potential pitfalls to that coziness as well. 

Obviously, the NFL has weighed those risks against likely gains and determined it likes the added revenue. Should there be a repeat of the kind of officiating blunder from last week, the NFL will discover the downside of that risk in a hurry.

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