
Not only is the Philadelphia Eagles' famous Tush Push play not getting banned this season, it's now officially and appropriately sponsored.
DUDE Wipes, the Shark Tank-backed, leading flushable wipes brand at major retailers across the nation, announced its official sponsorship of the Tush Push on Tuesday morning.
There's only one partner for the job, the Tush Push now presented by @DUDEwipes. pic.twitter.com/ZDnQluBfPF
— Philadelphia Eagles (@Eagles) September 2, 2025
The partnership couldn't be more fitting, considering the whole concept of the play is for the offensive line to come together and push the tush of the quarterback over the line of scrimmage for an almost guaranteed first down.
“It only feels right for DUDE Wipes to be the official sponsor of the Tush Push. The play, like DUDE Wipes, results in a clean conversion,” Ryan Meegan, CMO and Co-Founder of DUDE Wipes, said. “We’re always looking for bold and unconventional ways to inject the brand into cultural conversations in a distinctly DUDE-ified way - and this partnership is a perfect fit.”
DUDE is one of the fastest-growing brands in the toilet tissue category in the country, which was started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 25,000 stores nationwide (Walmart, Kroger, and Target, to name a few).
DUDE Products appeared on ABC's show Shark Tank in 2015, where they received an investment deal from Mark Cuban and have since grown to become one of the most successful Shark Tank companies.
According to the official press release, the partnership will include a series of collaborative social content throughout the 2025 NFL season with product sampling and post-game radio segments.
"DUDE Wipes has built one of the most successful and marketable brands in the industry by combining innovation, creativity, and humor," Brian Napoli, Senior Vice President, Corporate Partnerships of the Philadelphia Eagles said. "We are thrilled to welcome DUDE Wipes as a partner of the Philadelphia Eagles and look forward to having fun with their brand, both on and off the field, this season."
Fans will really see the partnership take effect for the first time on Thursday, Sept. 4, when the team hosts the Dallas Cowboys for their season opener.
For more information on the Tush Push partnership and to follow along for each DUDE Wipes Tush Push this season, fans can follow DUDE Wipes on Instagram, TikTok, and X, or visit the brand online at DUDEwipes.com.
More must-reads:
+
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!