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Pressure on Bills with 'whiteout' conditions incoming for Sunday Night Football

Originally posted on Buffalo Bills on SI | By Owen Klein | Last updated Sep 30, 2025 12:04 PM ET

Even though the temperature will pick up throughout the week in Western New York, the Buffalo Bills are expecting the fans to bring conditions that will freeze the New England Patriots on Sunday night.

The Bills' "Cold Front" uniforms were announced on August 28 as part of the NFL's "Rivalries" program, which will bring new uniforms to all 32 teams based on their cities and teams in four years. Buffalo will wear these uniforms on Sunday, a statement that sets the basis for what is to come.

The Bills announced on Tuesday that they are planning for Bills Mafia to fill the stands with white for their primetime matchup against the Patriots. Rally towels presented by Wegmans will also be available for fans to add to the conditions.

Highmark Stadium will also have new Rivalries-based activities at its Billevard, including a photo frame and a virtual uniform try-on, but on the field, pressure will be just as high as the Seneca One building.

The first White Out of 2025 didn't go so well in the college football realm, with Oregon conquering Penn State on Saturday in what is widely considered the toughest environment to play in NCAA football. That means Buffalo will be hard-pressed to justify such a setup.

The Bills are 4-0 for the first time since 2020 going into their matchup against the Patriots, and the electric, yet freezing environment will help the Bills to play at their best on Sunday.