Reviews Are In For Saints' New Uniform Reveal

Initial fan reaction to the new gold look was mixed, but mostly positive. The Saints posted the reveal video on social media, and fans quickly weighed in.

Comments ranged from enthusiasticapproval: "Omg it’s about time yessss ," and "Black helmets make this uniform work," to more cautious optimism. Some fans jokingly teased the franchise by saying, “We will be the most aesthetically pleasing 4-win team ever.”

The black helmet, in particular, drew strong praise, with several replies calling it the perfect pairing for the flashy gold top. A few fans suggested the team should go even further, proposing gold pants to complete a monochromatic look.

Whether you love it or not, the Saints are adding a new visual identity for 2025, and they’ve certainly gotten fans talking.

How can the Saints' new uniform help this struggling franchise?

A new uniform or helmet won’t change the Saints’ win-loss record, but it can influence the vibe around the team. Players often get excited about new gear, especially when it breaks from tradition or adds a modern edge.

That boost in morale, even if small, can translate into extra energy on game day, even if only slightly, especially for nationally televised matchups where players know they’re in the spotlight.

From a fan and brand perspective, new uniforms help create buzz and engagement. It refreshes the team’s identity and gets people talking, which can help reframe the narrative around a franchise.

For a team like the Saints that’s entering a new season with some uncertainty and years of mediocrity, small moments like this can build momentum, even if they don’t directly affect performance on the field.