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'She Understands Business': Caitlin Clark’s NFL Involvement Clarified By NFL Commissioner Roger Goodell
Caitlin Clark Passes Serena Williams As Rookie Card Sells More Than $366,000 16 Indiana Fever Caitlin Clark (22) watches the game from the sidelines on Monday, Nov. 11, 2024, during the game at Hinkle Fieldhouse in Indianapolis. The Butler Bulldogs defeated the Western Michigan Broncos, 85-65.

When news broke out that Caitlin Clark would be at an NFL panel discussion, questions were raised: will she somehow be involved in playing football now? Initial information only revealed that the event had something to do with the football league’s interest in flag football, but more information has now come up about why the NFL sought the participation of Clark.

In a report by Indy Star, NFL Commissioner Roger Goodell revealed that they invited Caitlin Clark, along with tennis legend Serena Williams, to learn from their unique perspectives.

“We’re always looking for perspective,” NFL commissioner Roger Goodell said Tuesday. “We have owners that are investing in sports, particularly in women’s sports. (Clark’s) already an icon at a very young age. She was sitting there with the GOAT, Serena, who understands, not just women’s sports, but she understands business. I think both of their perspectives were really valuable for ownership to understand and really learn from them.”

Goodell also talked about the league’s interest in pursuing flag football, which was also part of the reason why they had the two great athletes for a panel discussion.

“It gives people a chance to understand this game, particularly the young women,” Goodell said. “It’s clear that there’s a lot of interest in a professional flag league.”

Flag football is a non-contact variation of American football where players aim to remove flags attached to the ball carrier’s waist instead of tackling them. This format is safer, more accessible, and less physically demanding, making it popular among youth and recreational leagues worldwide.

Caitlin Clark Sets Record With Rookie Card Sold For Over $300,000

Caitlin Clark and her rookie card recently shattered records, as the collectible recently sold for an astonishing $366,000 at an auction.

The card, a 2024 Panini Prizm WNBA Gold Vinyl 1/1 Autograph, is a one-of-a-kind collectible that received top grades for both the card and autograph. The record-breaking sale of Caitlin Clark’s trading card underscored her significant popularity and influence on the WNBA, setting a new standard for women’s sports trading cards.


Aug 30, 2024; Chicago, Illinois, USA; Indiana Fever guard Caitlin Clark (22) brings the ball up court against the Chicago Sky during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-USA TODAY Sports

This sale eclipsed the previous record held by Serena Williams’ 2003 NetPro International Series Apparel Autograph card, which sold for $266,400 in 2022. Williams’ card included a piece of match-worn apparel, adding to its value and appeal.


Caitlin Clark speaks to the media before the Iowa women’s bakset ball game against USC and her jersey retirement Sunday, Feb. 2, 2025 at Carver-Hawkeye Arena in Iowa City, Iowa.

Despite lacking such an accessory, the Caitlin Clark card surpassed Williams’s by nearly $100,000, showcasing the increasing demand for basketball collectibles and Clark’s unique brand appeal.

This article first appeared on Hardwood Heroics and was syndicated with permission.

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