Steelers facing 'tight deadline' to convert Heinz Field to Acrisure Stadium

Regardless of opinions had by many passionate fans, the Pittsburgh Steelers continue to move forward with transitioning what was formerly known as Heinz Field to Acrisure Stadium after the insurance brokerage firm out of Michigan officially purchased the venue's naming rights earlier this summer. 

Giant ketchup bottles and Heinz Field signs have already been removed, but that's only part of a process that must be completed sooner rather than later. After all, the Steelers host the Seattle Seahawks for their preseason opener on Aug. 13 and then will play their first home regular-season contest of the upcoming campaign against the New England Patriots on Sept. 18. 

According to Mike Florio of Pro Football Talk, Mark Belko of the Pittsburgh Post-Gazette has touched upon how the Steelers are under a "tight deadline" to finish the shift that includes changing "as many as 100 signs pointing fans in the direction" of the stadium and also updating online mentions of the venue. 

"Change is hard," Steelers vice president of sales and marketing Ryan Huzjak told Belko for the piece. "Change is not easy. We recognize that this is a pretty abrupt change and so we recognize that there’s going to be different and in some cases visceral reactions to that. Again, I think we just chalk that up to the fact that it’s an important thing, and it’s meaningful to a lot of people." 

As Steelers All-Pro defensive tackle Cameron Heyward recently noted, fans would do well to embrace the Acrisure Stadium name as soon as possible and before Pittsburgh kicks off next month.