Kirby Lee-USA TODAY Sports

Super Bowl Commercial Canceled Amid Controversy: Report

Originally posted on Athlon Sports | By Andrew McCarty | Last updated Jan 16, 2025 8:03 PM ET

With the Super Bowl just a few weeks away, companies are putting together their final pitches for the game.

However, one brand that is seemingly everywhere during the NFL season will be quiet when the game kicks off on Feb. 9. According to a report from the New York Post, State Farm canceled a commercial it planned to broadcast during the contest.

The company has faced criticism in recent weeks over its decision not to renew insurance policies for over 70,000 property owners in California as wildfires rage across Los Angeles.

In a statement to the Post, a State Farm spokesperson confirmed the company's plans to cancel its planned commercial, instead focusing its efforts in Los Angeles.

“State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” the spokesperson said. “State Farm serves more 8 million customers in California – more than any other insurer – and we’ve been doing this for nearly 100 years. Our claims force is the largest in the industry and we are bringing the full scale and force of our catastrophe response teams to help customers recover – whether they are on the ground in LA or across the country.

“We are proud to report that our customer contact is at 90%. We’ve received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers’ hands. These numbers will continue to rise as residents return and assess damage.

“Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.”

The Super Bowl is scheduled to kick off on Feb. 9.

This article first appeared on Athlon Sports and was syndicated with permission.

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