Taylor Swift's New Heights guest appearance was pulled off effortlessly, with the singer joining Jason and Travis Kelce on their hit show for roughly two hours. However, while the two NFL legends were responsible for securing the guest, there was a lot that went into it behind the scenes.
And someone who was likely responsible for that is Brandon Borders, the producer of New Heights, whom the brothers refer to often as "Intern Brandon."
To show her appreciation for all that Borders does, Swift apparently sent him a small gift to express her thanks.
| Taylor Swift sent a merch package to New Heights’ producer Brandon Borders. pic.twitter.com/xzSfsEEXXh
— Taylor Swift Updates (@TSUpdating) August 23, 2025
Swift's appearance on New Heights broke the internet, with the stream even going down during the live premiere of the show. Specifically, Front Office Sports posted numerous different numbers on Aug. 15, detailing the popularity of this particular episode.
It reportedly drew 379M views on Instagram, 61.6M views on X, 34.5M views on TikTok, and 1.3M live viewers. As of Aug. 20, the episode had just under 20 million views on YouTube. The episode stream even crashed in the middle of the live premiere of the episode, with New Heights passing 3 million followers on Instagram, along with 400K+ new YouTube subscribers. It was also the most concurrent podcast listeners ever.
Taylor Swift's debut on New Heights:
— Front Office Sports (@FOS) August 15, 2025
• 379M views on Instagram
• 61.6M views on X
• 34.5M views on TikTok
• 15M views on YouTube
• 1.3M live viewers
• Episode stream crashed
• Passed 3M followers on Instagram
• 400K+ new YouTube subscribers since
• Most concurrent… pic.twitter.com/zIRYCgK8UT
The trio talked about everything in the episode, from Swift reclaiming her masters to Travis’s Eras Tour performance, and even some funny stories about Jason Kelce, including his and Swift’s first meeting, along with Jason meeting the royal family. Oh, and not to mention, she announced her 12th studio album, The Life of a Showgirl, which comes out on Oct. 3.
Swift has been known to send Poptarts to the Chiefs facility with Travis after games to show her appreciation, but the New Heights producer got a whole lot more! And based on how the epiosde went, it was very well deserved.
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