
The Detroit Lions have had puzzling struggles on third-down early in the 2025 season, which has inhibited the success of an otherwise explosive offense.
Through the first seven games of the 2025 season, Dan Campbell's team ranks 22nd in the NFL on third down. They've converted at an approximately 37 percent clip, which is 10 percent lower than last year when they finished fourth in the league.
Heading into a divisional matchup with the Minnesota Vikings, the Lions are looking to generate improvement in this area. There's no doubt that it would make the offense even better, as the team has scored on 19 of 27 drives in which they convert at least one third-down.
Detroit ranks eighth in total offense per game and third in points per game under first-year coordinator John Morton, and those numbers would no doubt improve with better execution on third-downs.
Specifically, the Lions are looking for better results on medium third-downs, as Campbell pointed out during his press conference earlier in the week.
"The mid-range third downs. We're where we want to be to have a shot at converting, it's just we've got to get it done," Campbell said. "And that really is collective, man, it's all of us. There's things we can do to really help our guys and then it falls on them, too."
Below are three things the Lions can do to improve on third-down, as well as film examples from the first seven games of the year.
With two young players on the interior offensive line and an injury to their left tackle, the Lions have had to endure some growing pains on the offensive line. By and large, the group has made things work, but there have been areas where the youth has caused issues.
Christian Mahogany and Tate Ratledge have both been showing improvement on a weekly basis, so there's reason to believe that they will continue to grow within the Lions' second half of the season. Limiting interior pressures against stunts will no doubt help the offense be more successful on third-downs.
Elsewhere, Taylor Decker returned in Week 7 after a two-week absence, during which the Lions had Giovanni Manu and Dan Skipper starting in his place. Decker has been hampered by a shoulder injury for much of the season.
Quarterback Jared Goff thrives in a clean pocket, and teams are sending more pressure on third-down in an effort to disrupt this. In the clip below, both tackles are overwhelmed by bull-rushes from the edge resulting in a strip-sack.
By improving in this element, the Lions will allow their quarterback to thrive in a cleaner environment, which will in turn set up the opportunity for him to pick apart the opposing defense.
The Lions have not hesitated to test defenses vertically on third-downs, and at times the connection between Goff and his receivers has been just slightly off.
For instance, the below example is from Detroit's Week 4 win over Cleveland. In this game, one of the storylines was the inability of Goff and Jameson Williams to connect. Williams is a burner on the perimeter who draws plenty of attention from defenses, but has endured some struggles getting involved.
On this specific play, pass protection also plays a role as Goff gets heat from the interior. A twist from the Browns' defensive line opens up a free rusher, and the veteran quarterback has to release the ball slightly quicker than he ideally would.
The result is an incomplete pass, with milliseconds potentiall separating the offense from another big play.
Sometimes, the Lions struggles on third-downs can be drawn simply to a well-timed call from the defense or one missed assignment. There are several examples of a missed block leading to a stifled conversion throughout Detroit's tape on third-down through seven games.
Other times, anticipation from the defense plays a definite role. On the below clip from Detroit's loss to Kansas City in Week 6, a well-designed blitz results in the Lions being unable to block a defender. Cornerback Trent McDuffie blitzes, and Amon-Ra St. Brown is unable to get to him because he runs into Sam LaPorta, who is trying to block Charles Omenihu.
Detroit has shown it's not afraid to roll the dice on fourth down under Campbell, and this year is no different. However, some of the struggles on third-down have crept into fourth-down, as incompletions or stifled runs have prevented the offense from being in a more favorable position to convert on fourth.
Detroit's third-down struggles are uncharacteristic, and because of that there's plenty indicating that they will be able to right the ship in this area.
Morton has plenty of talent at his disposal, and the bye week likely gave him an opportunity to self-scout and find ways to improve in this area. This could result in the team using players like Jahmyr GIbbs and Jameson Williams in more unique ways.
While the Lions have still found ways to put up points even amidst the struggles on third-down, late in the year these struggles could haunt them. As a result, finding the answers promptly will do wonders for them in their championship chase.
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