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Titans QB Will Levis drops new mayo-themed perfume in funny commercial with unexpected twist

Originally posted on A to Z Sports | By Evan Winter | Last updated Aug 13, 2024 9:48 AM ET

Chanel Bleu...Sauvage...Giorgio Armani...

Hellmann's?

That's right. Tennessee Titans quarterback Will Levis has taken his love for mayonnaise to a whole new level by teaming up with Hellmann's to create his own scent dedicated to the eggy condiment: Will Levis No. 8.

And, in an unexpected twist, Hellmann's has actually created it under the company's own brand. You read that correctly - a mayo company has created its own perfume/cologne. It teamed up with an unknown perfumer in order to make sure things went as smooth as possible, per Levis via an article in Food & Wine.

“The Hellmann’s team worked closely with the perfumer to ensure that the fragrance was representative of me and what I can showcase on the football field," Levis said via email. “They went through several rounds of testing, and I think they did a really great job nailing it with the finished product.”

Hellmann's released a commercial starring Levis early Tuesday morning that falls in line with what we're used to seeing in cologne commercials. I don't think it can be chalked up as satire, but it's pretty damn funny, either way:

The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann's Mayonnaise (@Hellmanns) August 13, 2024

And yes, you can actually buy some. This isn't just for show. The above link in the tweet takes you to a full-fledged website dedicated to selling the product. It even has a detailed description that allows people to get a "taste" of what it smells like.

Will Levis No.8, Parfum de Mayonnaise opens with a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well prepared dish. And of course, this fragrance would not be complete without subtle coffee undertones, reminiscent of Will’s signature mayonnaise infused caffeine beverage. A sensual musk base weaves through the composition, evoking physicality and charisma. Finally, we finish off with a comforting creamy vanilla finish that is equal parts inviting and intriguing.

30ml bottles are being sold for $8 a pop and there is no delivery fee.

Nissan Stadium may have quite the interesting aroma when the New York Jets come down to play on September 15.

This article first appeared on A to Z Sports and was syndicated with permission.

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