Tom Brady, Fanatics agree to exclusive memorabilia partnership

“Fanatics is a brand synonymous with authenticity, in both the merchandise they provide and the timeless memories they create that go well beyond a jersey or a football,” Brady said of the company. “Michael Rubin and Fanatics have been great partners throughout the ALL IN Challenge, and I’m proud to be aligned with a company that is creating these types of genuine connections for people all over the world.”

Along with sole rights to Brady memorabilia and associated merchandise, Fanatics also announced a “significantly expanded collection” of Buccaneers items, including footballs, helmets and jerseys.

Brady joins a star-studded list of athletes who have an exclusive partnership with Fanatics. The likes of Peyton Manning, Carson Wentz, Joe Burrow, Tua Tagovailoa, Chase Young, Luka Doncic, Zion Williamson, Aaron Judge, Pete Alonso and Alexander Ovechkin precede him, as noted in Fanatics’ statement.

Along with this new partnership, Brady also boasts an enviable business portfolio headlined by his successful TB12 brand and its associated outlets and products. The new Bucs quarterback recently launched a production company based in Los Angeles as well.

What’s more, upon joining the Bucs this past offseason, Brady filed an application to trademark “TB x TB,” which is of course a reference to the shared initials of Tom Brady and Tampa Bay.