Tom Brady reportedly must end endorsement deal after Raiders purchase

Tom Brady could become a limited partner with the Las Vegas Raiders as soon as late March, but the official start of that relationship will force the retired quarterback to ditch a different deal. 

"NFL personnel are prohibited from engaging in, using or permitting the use of one’s name or images in connection with activities or materials that depict, advertise, market or promote any form of gambling, including sports betting," the league confirmed via an email shared by Mike Florio of Pro Football Talk on Tuesday afternoon. 

Specifically, Brady has been featured in BetMGM commercials that began airing ahead of Super Bowl LVIII and that have continued to run through February. 

According to Florio, individuals who own even pieces of NFL franchises are permitted to also own up to five percent of a company that operates a sportsbook. 

It was reported this past fall that Brady's deal with the Raiders had "a lot of problems" for multiple reasons, including the fact that team principal owner Mark Davis allegedly offered the seven-time Super Bowl champion a stake in the franchise at a "discounted price." 

Some also suggested throughout 2023 that Brady's 10-year contract reportedly worth $375M to become Fox's lead NFL analyst starting next season threatened his agreement with the Raiders because some owners understandably wouldn't want a minority owner from a different team speaking with coaches and players during standard pregame meetings. 

However, Eben Novy-Williams of Sportico revealed in a piece published on Feb. 8 that Brady is now on track to have roughly 7 percent of the 10 percent of the Raiders purchased by a group that includes Knighthead Capital co-founder Tom Wagner. 

Brady's investment is expected to receive final approval during owners meetings held in Orlando from March 24 through March 27.

The retired QB indicated as recently as during the season finale of his "Let's Go!" SiriusXM show and podcast that he's fully committed to replacing Greg Olsen as Fox's No. 1 NFL analyst later this year. 

While it's now known Brady will soon have to cut ties with BetMGM, it appears his agreement with Fox is no longer a problem for at least a majority of other club owners.