Here’s an explanation of what the NFLPA factors into these rankings:

“The NFLPA’s Top 50 Player Sales List ranks the league’s top retail performers based on sales of officially licensed player products from March 1, 2024, to February 28, 2025. It is the most comprehensive and up-to-date snapshot of player-driven consumer demand, offering a strong indicator of the NFL’s most marketable and influential athletes – impacting everything from endorsements to overall earning potential.  

“These rankings go beyond jersey sales, covering a wide range of product categories including apparel, bobbleheads, accessories, figurines, wall decals, backpacks, drinkware and more. These are the only verified rankings based on officially licensed NFL player products sold through both online and in-store retail channels, as reported by over 85 NFLPA licensees.”

Top 50 Players In Merchandise Sales

1. Saquon Barkley – Philadelphia Eagles

2. Patrick Mahomes – Kansas City Chiefs

3. Jalen Hurts – Philadelphia Eagles

4. Jayden Daniels – Washington Commanders

5. C.J. Stroud – Houston Texans

6. Josh Allen – Buffalo Bills

7. Aidan Hutchinson – Detroit Lions

8. Amon-Ra St. Brown – Detroit Lions

9. Micah Parsons – Dallas Cowboys

10. Justin Jefferson – Minnesota Vikings

11. Travis Kelce – Kansas City Chiefs

12. Jordan Love – Green Bay Packers

13. Caleb Williams – Chicago Bears

14. Joe Burrow – Cincinnati Bengals

15. Christian McCaffrey – San Francisco 49ers

16. T.J. Watt – Pittsburgh Steelers

17. CeeDee Lamb – Dallas Cowboys

18. Lamar Jackson – Baltimore Ravens

19. Brock Purdy – San Francisco 49ers

20. Jahmyr Gibbs – Detroit Lions

21. Bo Nix – Denver Broncos

22. Jared Goff – Detroit Lions

23. Maxx Crosby – Las Vegas Raiders

24. A.J. Brown – Philadelphia Eagles

25. Tyreek Hill – Miami Dolphins

26. Patrick Surtain II – Denver Broncos

27. George Kittle – San Francisco 49ers

28. Aaron Rodgers – New York Jets

29. DeVonta Smith – Philadelphia Eagles

30. Derrick Henry – Baltimore Ravens

31. Justin Herbert – Los Angeles Chargers

32. Drake Maye – New England Patriots

33. Dak Prescott – Dallas Cowboys

34. Ja’Marr Chase – Cincinnati Bengals

35. Baker Mayfield – Tampa Bay Buccaneers

36. Malik Nabers – New York Giants

37. DK Metcalf – Seattle Seahawks

38. Tua Tagovailoa – Miami Dolphins

39. Mike Evans – Tampa Bay Buccaneers

40. Nick Bosa – San Francisco 49ers

41. Russell Wilson – Pittsburgh Steelers

42. Cooper DeJean – Philadelphia Eagles

43. Trevor Lawrence – Jacksonville Jaguars

44. Puka Nacua – Los Angeles Rams

45. Terry McLaurin – Washington Commanders

46. Isiah Pacheco – Kansas City Chiefs

47. Sam LaPorta – Detroit Lions

48. J.J. McCarthy – Minnesota Vikings

49. Bijan Robinson – Atlanta Falcons

50. Ahmad “Sauce” Gardner – New York Jets