Elon Musk now owns Twitter. If you don't already know that, what are you doing on the internet?
With new ownership comes new faces and usually changes in policy. That's been the case in just about every ownership change of all time. Just look at sports for an example of that. When there are changes at the top of an organization, changes down the food chain usually follow.
For Musk at Twitter, one of the biggest changes he's implemented is a sort of "pay for play" system with verification. The iconic blue checkmark has long been a way to verify that the person you see tweeting really...you know...is that person.
It's great for celebrities and entertainers, but it's been extremely valuable for journalism and especially sports journalists.
When a sports editor wants to verify that the news that just hit Twitter about Tom Brady starting a colony of clones on the moon, that editor's best practice is to check for a blue checkmark to ensure that the news is from reliable sources.
Usually, the lack of a blue checkmark means the news is fake. No, Brady isn't moving to the moon.
The blue checkmark has made people like Adam Schefter and Adrian Wojnarowski celebrities within the sports world because it almost singlehandedly verifies that everything they tweet is legit.
Now that anybody can pay for a blue checkmark, though?
Well, it's the Wild West, as you'll see in the tweets laid out below:
This fake Adam Schefter tweet appears to be completely within Twitter’s stated new rules, so that’s good pic.twitter.com/a6sUpFHRAK
— Alex Kirshner (@alex_kirshner) November 9, 2022
As it stands, anybody can seemingly create a Twitter account and clone it to look just like Schefter's. In the past, they wouldn't be verified and it just ends up being another joke account. Now, though? Eight dollars buys that account legitimacy. With that blue checkmark, this "dummy" account can tweet that a spaghetti monster has bought the Washington Commanders and sports writers and editors everywhere have to at least double check on that fact.
Eight bucks and you can be Adam Schefter, at least for a tweet or two.
It's going to be interesting to see if this policy stands and if so, how it changes the landscape of sports reporting.
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