The college football landscape is constantly evolving, and the rise of Name, Image, and Likeness (NIL) has played a major role in that transformation. Head coaches and programs are now tasked with far more responsibilities when it comes to recruiting, which has led to the creation of new staff roles.
Ten years ago, it would’ve been rare to hear of general manager positions in college football. Back then, head coaches typically handled all aspects of recruiting (with help of assistants) and roster management. But now, with agents involved even at the high school level, many programs have turned to hiring full-time general managers.
Former Ohio State head coach Urban Meyer was recently approached about taking on such a role—something very different from his long career as a head coach.
“I don’t know if I even told (co-hosts) Rob (Stone) and Mark (Ingram) this, but I had a school come see me this year and ask if I wanted to be a GM,” Meyer said on The Triple Option podcast. “And a couple other phone calls. And you start to think, ‘OK, they actually came to see me,’ so I said, ‘Yeah, I’ll meet and I’ll sit down with you guys.’ I said, ‘OK, what is the job description?’ They said, ‘Well basically, you meet with all the agents of the 17-, 18-year-olds.’”
That was the part that completely turned Meyer off. There was no chance he was giving up his television gig to deal with agents of high school student-athletes.
“I’d rather step on a rusty nail and pull it out myself,” Meyer said bluntly. “If that’s what you’ve got to do, God bless you.”
In recent years, we’ve seen more and more veteran coaches step away from the college game, including Nick Saban and Jim Harbaugh. Coaching today isn’t what it used to be—it now involves roster management, NIL negotiations, and agent dealings that simply didn’t exist before. General manager positions are becoming more common, and some are paying well into seven figures.
One thing is clear: you won’t be seeing a headline anytime soon that says Urban Meyer is the GM of a college football program. He’s made it pretty obvious—that’s not happening.
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