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Urban Meyer Makes Shedeur Sanders Decision Amid NFL Playoffs

Originally posted on Athlon Sports | By Ankit K. | Last updated Jan 21, 2026 3:01 PM ET

Urban Meyer sparked conversation during the NFL playoffs with a quiet but clear move.

A post from Well Off Forever on Instagram showed Meyer wearing a hoodie with a bold “$2” logo during a broadcast. The image quickly drew attention across football circles.

That logo belongs to Shedeur Sanders and represents his personal brand. The $2 mark ties to Sanders’ jersey number and identity. Meyer wearing the hoodie linked him to Sanders without making any statement. The moment suggested respect and support through branding alone.

Sanders has built his image well beyond the field. His $2 logo sits at the center of his 2Legendary apparel line. The logo blends his number with a dollar sign and his initials. It has appeared on merchandise and even custom jewelry during celebrations. The brand has seen strong NIL success and frequent sellouts.

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The timing stood out as well, as Meyer’s appearance came during the NFL playoffs. The AFC title game features the Denver Broncos hosting the New England Patriots. The NFC Championship pits the Seattle Seahawks against the Los Angeles Rams. The winners advance to Super Bowl LX.

Cleveland Browns quarterback Shedeur Sanders (12) throws a pass at Paycor Stadium.Via Imagn Images

Sanders entered the NFL with limited expectations. He was drafted in the fifth round by the Cleveland Browns in 2025. He threw for 1,400 yards with seven touchdowns during his rookie season. The year included some good games, but Sanders' inconsistency was also evident.

Cleveland finished 5-12 and struggled on offense. Sanders gained experience despite the results, and his brand continues to grow. Meyer’s hoodie showed how far that influence already reaches.

This article first appeared on Athlon Sports and was syndicated with permission.

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