
Earlier this week NBC Sports’ Mike Florio got the headline wrong.
“Resurgence of Commanders’ nickname and logo meets quick resistance,” Florio wrote for Pro Football Talk.
The story stemmed from the revelation that the Washington Commanders’ team store was officially selling merchandise featuring the Redskins name and logo prominently displayed on it.
The team’s former owner, Dan Snyder, abandoned the moniker in 2020, finally bowing to public pressure after years of claiming he would never change the name, amid an ill-fated attempt to hold onto his ownership of the franchise.
It didn’t work. Three years later, Snyder was forced to sell, but only after he changed the team’s name and logo to the Commanders.
While new owner Josh Harris has said the team will never go back to the old nickname, the team apparently has to sell Redskins gear at least once every three years to hold on to its trademarks of the logo and name.
But Florio’s declaration that the sale met “quick resistance” could not be further from the truth.
To keep the trademark, the Washington Commanders sold gear featuring the retired Washington Redskins name this week.
The products lasted all of 48 hours before they sold out.
The gear featured limited-edition Mitchell & Ness shirts honoring Hall of Famers Art Monk, Darrell Green, and Sean Taylor. Those are three of the most popular players in the team’s history, so it’s no wonder they sold out so quickly.
But the purchases also prove that the former name still has a special place in the hearts of Washington fans.
It is quite a turnaround for the franchise.
After the name was first retired, the NFL and its partners started digitally editing the logo out of videos and video games featuring the team’s former stars. Just a few years later, the team has increasingly stopped hiding the name and logo, and are more actively embracing it.
Earlier this year, the Commanders changed their jerseys back to their old Redskins look.
While the New Jerseys don’t feature the old name or logo anywhere, the black alternate jerseys do feature a spear, which some took as a nod back to the team’s past that went too far.
Some loved the new black uniforms, which are a black version of the normal kit, but not everyone did.
The Washington Post’s Les Carpenter doesn’t seem to be a fan of the new Washington Commanders jersey redesign, specifically the black alternate uniforms.
“The alternate ‘Hell Raiser’ (sic, it’s actually called ‘Hail Raiser’) uniform’s helmet is black, with the same blocky burgundy-and-gold W as the regular helmet. But it includes a spear going through the middle of the W, an unmistakable nod to the large group of fans who have begged owner Josh Harris to change the team’s largely unpopular name and possibly return to ‘Redskins’,” the Washington Post’s Les Carpenter wrote in his column.
“Still, the spear is likely to upset some Native Americans and other fans who have demanded the team not use any Native imagery,” Carpenter said.
And man was he right.
I reached out to the Association on American Indian Affairs at the time, and they agreed with Carpenter, saying the teams’ use of the terms “warrior” and “spirit… invokes the same stereotypes that caused the harm in the first place.”
The organization notes that the change comes a year after President Donald Trump called for a return to the team’s old name and logo.
Hail Raiser pic.twitter.com/UgSMSYVJNO
— Washington Commanders (@Commanders) April 17, 2026
Washington Commanders team President Mark Clouse went on local D.C. radio to say that after consulting with fans and team alumni, the two guiding principals the team followed during the uniform’s redesign is returning the team’s burugundy and gold color scheme to where it was before fomer owner Dan Snyder changed it, and “we want to feel like those elements we loved when we were winning Super Bowls is part of what this next generation of Commanders is all about.¨
The Washington Redskins helmet logo changed multiple times during the 50s, 60s, and 70s.
The feather helmet that the team used between 1958 and 1964 was replaced by the spear helmet from 1965 to 1969, the R with a circle around it helmet from ’70 to ’71, and finally, an image of Blackfeet chief John Two Guns White Calf from 1972 to 2020.
When asked about the team’s thinking process for adding the spear back, Clouse said, “Where it started from was really in the same idea of how do we look back at the heritage of the team and think about things from our past that could also be relavent today. The spear became a really obvious opportunity because it is instantly recognizable from the past of the Redskins… but it can also live in the Commanders environment that we’ve been building which kind of this combination of the movie 300, and Game of Thrones and a little bit of Roman-Greco in there. The spear lives in that world as well and so it became what we felt was a great device to connect these generations together.”
Clouse also said the team would be looking to bring other elements from its past to the fore in the future.
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