Mercedes driver Lewis Hamilton. John David Mercer-USA TODAY Sports

Watch: Lewis Hamilton tries NFL flavors in Broncos' schedule release video

By Clark Dalton | Last updated May 16, 2024 12:27 AM ET

In their schedule release video, the Denver Broncos offered Formula One driver Lewis Hamilton an à la carte menu of the NFL.

The league released its complete schedule on Wednesday night, and subsequently, teams' social media departments released different forms of content to promote the upcoming season. The Broncos brought in Hamilton, a seven-time world champion, and had him try food from their 2024 opponents.

.@LewisHamilton ATE and left no crumbs. ️ pic.twitter.com/VKMfBAtYIt
— Denver Broncos (@Broncos) May 16, 2024

He loved the Los Angeles Chargers' avocado toast, but the Carolina Panthers' southern grits — well, let's just say he won't be ordering them anytime soon.

Hamilton is a part-owner of the Broncos, which may be one reason they used him in their schedule reveal.

"I love [football] so much," Hamilton said of joining the team's ownership group in 2022 on "Jimmy Kimmel Live." "So when this opportunity came up, my big sis [and fellow part-owner] Mellody Hobson called me in and said, 'I have this amazing opportunity would you like to join,' and I jumped at it."

Hamilton is ninth in the 2024 Formula One driver standings. In 2025, he will leave Mercedes and join Ferrari, where he will try to win his eighth championship.

Bring it on, 2024. pic.twitter.com/LjdCT0ATVA
— Denver Broncos (@Broncos) May 16, 2024

The Broncos, meanwhile, are trying to snap their eight-year playoff drought. In Week 1, they'll face the Seattle Seahawks on Sept. 8 in a road game.

Clark Dalton

Dalton is a 2022 journalism graduate of the University of Texas at Austin. He gained experience in sports media over the past seven years — from live broadcasting and creating short films to podcasting and producing. In college, he wrote for The Daily Texan. He loves sports and enjoys hiking, kayaking and camping.

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