Tennessee Titans quarterback Will Levis. Andrew Nelles / The Tennessean / USA TODAY NETWORK

Will Levis lands funniest endorsement deal of all NFL rookies

Originally posted on Larry Brown Sports | By Larry Brown | Last updated 8/22/23

Will Levis has landed the best endorsement deal of any NFL rookie.

On Tuesday, Levis was unveiled as a brand ambassador for Hellmann’s Mayonnaise. The news was announced via a humorous video where Levis held a mock news conference. In the mock news conference, Levis said he had signed a contract for a lifetime supply of Hellmann’s Mayonnaise.

Levis then pulled off the move that put him on the map: he put mayonnaise into his coffee. Levis capped it off by adding mayo to his muffin.

Former Kentucky Wildcat Will Levis has signed a lifetime endorsement deal with Hellmann’s Mayonnaise.

Levis is the first athlete brand ambassador for Hellmann’s parent company Unilever, which sells dozens of nutritional/personal care products. (i.e. Dove, Ben and Jerry’s) pic.twitter.com/eeBiFnNEds

— Tristan Pharis (@TristanUda) August 22, 2023

Levis’ love of mayo has been known for a few years. Some people were grossed out last year when they learned about his mayo-in-coffee habit. But look who’s laughing now.

Levis was drafted with the first pick of the second round (No. 33 overall) by the Titans in April. He is battling Malik Willis for the backup job to Tennessee starting quarterback Ryan Tannehill.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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