Bruins name former player as new HC

While it’s Sturm’s first time as an NHL head coach, the former Bruins winger has built up a solid resume over the last decade. He was appointed the head coach of Germany’s men’s national team for the 2015-16 cycle and held that role for three seasons, including a silver medal at the 2018 Winter Olympics.

That Olympic medal put him on the map for NHL clubs. He joined the Kings organization the following season, remaining there until Thursday’s hiring. He spent four years as an assistant on the NHL bench under John Stevens, Willie Desjardins and Todd McLellan before heading to Ontario to oversee its top development affiliate in 2022. 

During his time there, the 46-year-old helped the Reign make the Calder Cup playoffs in each of his three seasons behind the bench and posted a 119-80-11-6 regular-season record.

Sturm was one of the first names linked to Boston’s vacancy in early May, and it was clear he had emerged as the front-runner a couple of weeks ago. 

It likely took longer than the Bruins hoped to make the hiring official — they were the last team standing without a permanent head coach after the Penguins hired Dan Muse Wednesday — but in the end, they get their man.

General manager Don Sweeney had the following statement on Sturm, who is the 30th head coach in franchise history:

"Throughout this process, our goal was to identify a coach who could uphold our strong defensive foundation while helping us evolve offensively. We were also looking for a communicator and leader – someone who connects with players, develops young talent, and earns the respect of the room. Marco impressed us at every step with his preparation, clarity, and passion. His path – playing for multiple NHL teams, coaching internationally, and leading at both the AHL and NHL levels – has shaped a well-rounded coach who’s earned this opportunity. As a former Bruin, he understands what this team means to the city and our fans. We’re embracing a new direction with Marco behind the bench and are confident his energy, standards, and commitment to a competitive, hard-nosed brand of hockey reflect exactly what Bruins hockey should be."

As Sweeney said, this isn’t Sturm’s first go-around in Beantown. He was part of one of the most notable trades in league history, heading to Boston from San Jose when the Bruins traded Joe Thornton to San Jose midway through his Hart Trophy-winning 2005-06 campaign. 

Sturm, who had already been in the league for eight years and was already the best German-born player the league had ever seen, was a good top-six piece for Boston over the next five years but had a steep decline at the end of his tenure, fueled by a left knee surgery in 2009 that hampered his production for the rest of his career.

Sturm scored 242 goals and 487 points in 938 NHL games over his 14-year playing career, still placing him second all-time in scoring among German NHLers behind Leon Draisaitl. 106 of those goals and 198 of those points came in Boston over a 302-game span.

He’ll now be tasked with injecting the speedy, two-way style he flashed as a player into the Bruins’ retooling roster. The club has made increased scoring its stated priority for 2025-26 after being limited to 2.71 goals per game this year, sixth worst in the league. He’ll likely need some help from Sweeney this summer to give him more than two 20-goal scorers from 2024-25 (Morgan Geekie, David Pastrnak) to make it happen.

Other names who reportedly made it deep in the process for the Bruins’ gig were assistant Jay Leach and ex-Oilers head coach Jay Woodcroft. It’s unclear if Leach will remain on Sturm’s staff as an AC. Former assistant Joe Sacco, who spent most of this year as interim head coach following Boston’s firing of Jim Montgomery in November, is not expected to return to the organization.