Chicago Blackhawks tone deaf social media post sparks frustration

Much attention has been paid to head coach Jeff Blashill, whom management is doubling down on. All of this despite so many operational issues on the ice, the second-fewest points in the NHL (9), and the worst goal differential (-37) in the league. Davidson showed his support for Blashill on Wednesday, and even the Blackhawks’ social media was emphatically doubling down too.

Blackhawks fans are not having it

Everyone sees this Blackhawks season for the disaster it is, and the team’s public doubling-down insults the fanbase. Clapping about “staying the course” on social media while playing this poorly shows zero shame and total tone-deafness. The social media admin is just following orders—fans need to direct their anger at the front office. Either way, it looks terrible for the franchise.

Davidson’s endorsement of “Blash” as head coach shouldn’t make anyone happy, but everyone knew he would in the presser. The post adds insult to injury. Once again, this franchise shows a staggering lack of crisis awareness. It may not match the 2010 Kyle Beach level of crisis, but losing your most patient fans while in a free fall should be considered a crisis. Everything seems to just whoosh over their heads.

It took a dynasty to get the Blackhawks out of the realm of irrelevancy. That dynasty was over a decade ago, and tolerance has run out. It’s one thing if something doesn’t work; it’s another if they don’t try to change. For the history and place the team has in the city, they aren’t the Bears. If this team continues to flounder, the United Center will look more and more like the “Dollar Bill” Wirtz days, and TV ratings will be non-existent.

Enough is enough.