NHL, Rogers Communications nearing 12-year Canadian TV deal

The NHL has reportedly agreed to a new, 12-year contract worth $7.7B USD, or $11B CAD, with Rogers Communication to maintain Canadian TV rights, per Sportico’s Scott Soshnick. The total and per-year evaluations of the deal are more than double the total value of the NHL and Rogers’ current contract. NHL owners will reportedly vote on approving the new contract later this week. Should it be approved, the deal would go into effect for the 2026-27 season.

The NHL and Rogers’ last agreement was signed in 2013 and carried a total evaluation, at the time, of $4.9B USD – or $3.64B based on current exchange rates. Sportico points out how the drop in value of the current deal, and boost in value on this new deal, highlights the importance of USD-CAD exchange rates as the NHL negotiates new deals.

This move would maintain Sportsnet as the NHL’s national cable rightsholder in Canada. They’ll presumably maintain national TV rights through 2039, including rights over all playoff games and regional rights for the Calgary Flames, Edmonton Oilers, Vancouver Canucks, and Toronto Maple Leafs – though Leafs streaming rights are currently split with TSN. Rogers owns a 37.5 percent stake in Maple Leafs Sports and Entertainment and, per Sportico, is in the process of doubling their stake in the company.

This contract will land as groundbreaking news if and when it becomes official. The NHL agreed to a seven-year contract with Disney’s ESPN and Turner Sports in 2021 that split United States streaming rights between the two partners. That deal paid roughly $600M annually, or $4.2B over the course of the two deals. Rogers’ new deal has set a far higher bar for the cost of NHL streaming rights – which could prove lucrative for the NHL when their United States rights come up for bid in 2028. More money could mean a higher chance of looming expansion, with the NHL entertaining the thought of teams in Atlanta, Phoenix, and Houston. That sentiment was echoed by NHL.com’s Kevin Weekes, a longtime proponent of further NHL expansion.