Overbearing and controlling sports parents trying to build the perfect athlete are nothing new in society, especially when it comes to college recruiting.
The rise of social media and the ability for parents to build a brand around their kids has only made that practice even more over the top.
That is what is happening with Jake San Miguel and his son, "Baby Gronk," who has become a social media sensation with over 315,000 followers on Instagram.
The 10-year-old is considered the next big thing in college football recruiting—at least according to his dad. And it is bringing up memories of another child sensation that was supposed to be destined for superstardom—former NFL quarterback Todd Marinovich—thanks to a machine-like commitment to practice, training and nutrition.
In a story published in The Athletic this week, Baby Gronk's dad discussed the process for making his son a social media sensation and honing his football ability.
"He's a real athlete," he said. "He's not a normal kid."
From @TheAthletic: Baby Gronk is a 10-year-old whose father is pitching him as the next big thing in college football. “He’s a real athlete. He’s not a normal kid,” his father told us. “He has been trained and programmed since he was 6 years old.” https://t.co/GJIlXmQrzT pic.twitter.com/bw6dlUTwh2
— The New York Times (@nytimes) June 9, 2023
All of this sounds eerily similar to the tale of Marinovich.
From the time he was born, Marinovich's dad, Marv, had tried to surround him with the perfect setting for stardom. He was only fed fresh vegetables and fruits, only consumed raw milk products and was never allowed to have processed sugars or flours.
In 1988, Marinovich was featured in an issue of Sports Illustrated and referred to as "America's first test-tube athlete." He was sheltered from anything even remotely harmful physically or mentally and surrounded by advisors to help train him in football.
That did not turn out well for the "Robo QB."
Marinovich never panned out as a star, and following his playing days constantly struggled with drug and legal problems.
That's not to say Baby Gronk—or any other kid with a similar upbringing —is destined for the same result, but it should be a cautionary tale.
San Miguel says he does all of the marketing to set up all of these meetings and expand their social media brand. According to San Miguel, they are already making over $100,000 per year in advertisements and endorsements.
Per San Miguel, his son already has received a verbal offer from the University of Arizona even though "Baby Gronk" can not officially commit until he is in seventh grade.
Although his son is only 10, San Miguel said he already moves better than high school players and plays three grades up. He has his son on a strict, "clean" diet with foods such as salmon and brown rice.
San Miguel admits his son might not pan out as a football player, which is why he is trying to cash in now while he can on his social media fame.
There are some obvious concerns here.
Kids are not pro athletes and there is no telling how they will develop physically or as athletes, if their skills will progress or if they will even still like the sport.
Even something as simple as making a kid focus on one sport can be damaging to their development and passion for it. There is a lot to be said for letting kids try different things, develop different skills and get different experiences. Forcing kids into a corner and putting all of the pressure of being a star football player and social media sensation can burn out passion quickly.
That is not to say that will definitely happen here, but sometimes social media can be as much of a curse as it is a blessing.
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