Nets owner discusses direction of franchise

“The Brooklyn Nets is at a crossroads, in a way. I think we didn’t do as well as we expected last season. We didn’t make the playoffs,” Tsai said. “But we hope to revamp the team and make sure that we can compete in the long run. I think there’s a difference, when people ask owners, ‘What do you want to do with a basketball team?’ There’s a difference between ‘I want to win’ versus ‘I want to build a winning mentality and culture that’s sustainable.’ Those two are very different things.

“If you want to be win-now, you could ruin your future by trading away all your assets. I think what I want to do with the Brooklyn Nets is to take a longer-term approach and build a sustainable winning culture.”

One could argue that the Nets already did ruin their future by trading away assets. The Kevin Durant-led super-team failed to bring home an NBA title and fell apart spectacularly a little more than a year ago. The Nets did get Mikal Bridges back as part of the Durant trade, but beyond that, they do not really have many long-term assets they can lean on.

For now, the Nets are sticking with their current organizational leadership. However, it sounds like they will be overseeing a rebuild instead of trying to make the playoffs, at least for now.