The Tour Championship, the last event in the FedEx Cup Playoffs, tees off Thursday at East Lake Golf Club in Atlanta.
Although the event offers the most prize money on the PGA Tour, the tournament’s unique format irritates some golfers, who can ruin a good season with one lousy week playing in it. Additionally, casual fans tend to tune out the event because it’s held a month after the British Open, the season's final major.
Only 30 players, starting at staggered scores, can raise the FedEx Cup and win the $25M bonus after Sunday's Tour Championship final round.
Players' starting scores are based on their FedEx Cup standings, determined by points earned from tournament finishes throughout the season. Per the PGA Tour, strong finishes in The Players Championship, majors, and Signature Events are valued more highly.
The field (and leaderboard) is set for @TOURChamp. pic.twitter.com/8i77LoQJq3
— PGA TOUR (@PGATOUR) August 26, 2024
The format is golf’s version of a seeded tournament, rewarding consistent play throughout the season and giving other players a fighting chance to take home the trophy. Scottie Scheffler, the world's No. 1 golfer, is one of its biggest critics.
“I think it’s silly,” he said about the FedEx Cup playoff format last week. “You can’t call it a season-long race and then have it come down to one tournament.”
Rory McIlroy, meanwhile, admires and thrives under the format. In the 2022 FedEx Cup, he erased a six-stroke deficit to win. He has three FedEx Cup wins, the most by any golfer.
Bonuses are considerably higher for the winner of the Tour Championship than any other PGA Tour event, but TV viewership for golf wanes toward the end of the season. So, even historic prize money may not move the needle with fans.
This week's Tour Championship has the biggest purse of any golf tournament ever played.
— Kyle Porter (@KylePorterCBS) August 26, 2024
The payouts ...
1st: $25M
2nd: $12.5M
3rd: $7.5M
4th: $6M
5th: $5M
6th: $3.5M
7th: $2.8M
8th: $2.3M
9th: $2M
10th: $1.8M
11th: $1.1M
12th: $1M
13th-30th: Between $550K-$975K
Per data from Statista, since 2021, the final round of the Tour Championship has averaged roughly 30% fewer viewers than the British Open, highlighting the decline in fans' interest once the major schedule concludes. Last week’s BMW Championship may be a harbinger of another significant drop in TV ratings this year, with viewership down 30% from 2023.
The PGA Tour can’t overcome the high-stakes excitement of a major tournament or the bigger dollars of its rival tour, LIV Golf. It can, however, restructure its event calendar to make the event more palatable for players and fans.
Ideally, the Tour Championship should be played before the season's final major, and the PGA Tour should work to make that happen.
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