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Report reveals what NFL did with discarded Chiefs three-peat merch

Originally posted on Larry Brown Sports
By Renzo Pocholo Salao | Last updated Feb 18, 2025 8:02 PM ET

The NFL found a way to put its wasted Kansas City Chiefs three-peat merchandise to good use.

The Chiefs were considered favorites to beat the Philadelphia Eagles at Super Bowl 59, which would have been Kansas City’s third straight championship. But as every NFL fan knows by now, the Eagles dominated the Chiefs in a 40-22 thrashing at Caesars Superdome in New Orleans.

Naturally, the NFL had championship merchandise on stand-by for both the Eagles and the Chiefs. With Kansas City falling short in its pursuit of a historic Super Bowl three-peat, their stockpile of shirts, caps, hoodies, towels, and other gear were understandably not made available to the public.

The Chiefs’ three-peat gear has reportedly been sent to five countries in need: Ukraine, Mongolia, Georgia, Estonia and Latvia.

NEWS: The #Chiefs three-peat Super Bowl gear has been sent out to people in need in Ukraine, Mongolia, Georgia, Estonia, and Latvia after the team lost the Super Bowl.

Every year, the NFL sends the gear of the losing team to poor people in need worldwide. pic.twitter.com/gR380PPSeg
— MLFootball (@_MLFootball) February 18, 2025

The NFL has worked closely with nonprofit organization Good360 for a decade to help repurpose the losing Super Bowl team’s merchandise.

The loser’s apparel is “closely guarded” while being transported to a central location handled by Good360. The total number of pieces is said to be around “a few thousand.”

Don’t be surprised to see someone rocking a Chiefs three-peat sweater the next time you vacation in Estonia.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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