WWE wants to be bigger than every league not named NFL

The NFL will always be king, at least in the United States, as evidenced by the 127.7 million viewers it garnered for Super Bowl LIX.

WWE believes it can be a close second by surpassing every sporting/entertainment property in the country. 

The wrestling company's lofty goals were outlined by its Chief Content Officer, Paul "Triple H" Levesque, after the success of Saturday's Elimination Chamber in Toronto, Canada.

"We're looking to take over. We're looking to do this as big as humanly possible," Levesque said in his post-show news conference. "We want to be bigger than other sports out there. I'm not talking about the NFL because we can't touch them, but, like, for everything else out there, it's fair game."

Levesque stressed that WWE is not competing with other wrestling companies, such as AEW and TNA, but instead with sports, music, movies and other forms of live entertainment. 

"Whatever form of live entertainment out there, we're gonna go and surpass, and we will," he declared, before calling WWE the "greatest form of live entertainment, bar none."

Fans who packed into Rogers Centre Saturday night would not contest Levesque's tall claims. The 40,000-strong crowd witnessed John Cena turn heel for the first time in his 20-year career, walking away thoroughly entertained by the turn of events. The show ended with Cena aligning himself with Dwyane "The Rock" Johnson and rapper Travis Scott as part of an evil faction of megastars.

Johnson and Scott are expected to be in Cena's corner at next month's WrestleMania 41, where the latter will face Cody Rhodes in the main event. The two-night event has sold nearly 100,000 tickets, per WrestleTix, and is expected to shatter several attendance records in light of Cena and Johnson's involvement.