Fever superstar Caitlin Clark. © Mark J. Rebilas-Imagn Images

Caitlin Clark sends two-word message after exciting announcement

Originally posted on Athlon Sports
By Rowan Fisher-Shotton | Last updated Apr 18, 2025 11:16 PM ET

In a major Gatorade campaign that dropped on April 18, 2025, the brand teamed with Kendrick Lamar for a new "Lose More. Win More." spot under its "Is It In You?" platform, featuring WNBA star Caitlin Clark.

The video intercuts Lamar's punchy lyrics from "peekaboo" with footage of Clark lighting it up on the court.

Alongside Clark are three-time WNBA MVP A'ja Wilson, 2025 NFL Draft prospect Shedeur Sanders and various other NBA and NFL talents.

The campaign, timed to Gatorade's 60th anniversary, spotlights the unseen hours of sacrifice behind every triumph under the tagline, "Wins are measured in sweat lost. #IsItInYou".

Clark echoed the campaign's ethos in the comment section.

"Never satisfied," Clark said.

View this post on Instagram

A post shared by Gatorade (@gatorade)

Clark quickly established herself as one of the WNBA's best players after becoming the Indiana Fever's top draft pick in 2024.

In her rookie year, she led the league at 8.4 assists per game to go along with 19.2 points and 5.7 rebounds per game, shooting 41.7% from the floor and 34.4% from beyond the arc.

She also set rookie assist and three-point shooting marks unseen since the league's inception.

In 2024 alone, Clark was named a WNBA All-Star, WNBA Rookie of the Year, the WNBA Assists Leader and a member of the All-WNBA first team.

She was also named Athlete of the Year by Time magazine and Female Athlete of the Year by the AP.

Clark's concise declaration on the post aligns with her rapid rise as the new face of the WNBA.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: