Tom Brady's dual role could be major loss for fans, headache for NFL

The NFL dismissed the controversy, saying, "No policies ... prohibit an owner from sitting in the coaches' booth or wearing a headset during a game.

"Brady was sitting in the booth in his capacity as a limited partner," the NFL continued.

Unless Brady underwent a "Severance"-like procedure, he remains the same person with the same memories and experiences as both a commentator and owner. And since that's a concept from a sci-fi Apple TV show and not real life, it's a comically absurd statement for the NFL to make.

To Spears' point, Brady is set to call the Dallas Cowboys-Chicago Bears in Week 3. The following week, the Raiders host the Bears. While his schedule won't allow him to be in the coaches' booth for that Week 4 game, who's to say what information he's giving offensive coordinator Chip Kelly during their two to three weekly meetings?

Under the current rules, which the league bent this offseason after not allowing Brady to attend pre-production meetings in 2024, teams would be foolish to provide much in-depth information to broadcasts featuring the seven-time Super Bowl-winning quarterback, instead sticking to simple, boilerplate phrases: "Avoid sacks and turnovers," "Control the line of scrimmage, "Establish the run." Things we've heard countless times before and could go without hearing again.

The NFL essentially told teams to be measured with what they say, also writing in its statement, "As with any production meeting ... it's up to the club, coach or players to determine what they say in those sessions."

Broadcast booths should enhance the viewing experience, but that's less likely for Fox's No. 1 commentating team with Brady so closely entwined with the Raiders' game-day operations. That might not have been what the network had in mind when it handed him a 10-year, $375 million contract in May 2022.

Worse than that (the mute button exists for a reason), Brady's dual role as owner and broadcaster will likely increase scrutiny anytime he calls a game featuring future Raiders opponents. It's a line better left uncrossed, but Brady and the NFL are bulldozing through it anyway, the rest of the league and fans be damned.