It wasn’t long ago when the ACC was the standard for college basketball. Legendary coaches such as Mike Krzyzewski, Roy Williams and Jim Boeheim dominated the landscape, and the conference was earning upward of nine bids to each NCAA Tournament.
Nowadays, though, those coaching icons are gone, and the ACC has fallen behind in the world of NIL. The conference is coming off a season in which only four teams made the field of 68, its lowest total since 2013, and most of those squads didn’t even look like they belonged.
So where does the ACC go from here, and how does it gain respect again?
The quickest answer is to succeed in the upcoming non-conference schedule, something that the ACC struggled with in 2024.
In 2024, Georgia Tech fell to North Florida, Jacksonville beat Virginia Tech, and Elon upset Notre Dame. Even the conference’s top dog, Duke, failed to overcome other highly touted schools such as Kentucky and Kansas — both of which were seeded lower than the Blue Devils come March.
As a result, when most teams in the ACC were defeated, it didn’t go down as a Quad 1 or even Quad 2 victory. This hurt teams such as Wake Forest and SMU on Selection Sunday, as they fell to the wrong side of the bubble.
If the conference wants to avoid another year of disrespect, many of its teams will have to gain quality wins against other power conferences. Fortunately, there will be plenty of opportunities to do so, including when SMU takes on four SEC opponents, Wake Forest challenges Texas Tech and Oklahoma, and North Carolina plays Kentucky and Michigan State.
Unsurprisingly, this is the biggest key. The ACC’s colleges are rooted in tradition, and basketball is no exception. However, that same loyalty has held the teams back from excelling in the modern era. ESPN analyst Dick Vitale summed it up perfectly:
Dick Vitale calls on the ACC to adapt better to modern college sports.
— Awful Announcing (@awfulannouncing) March 16, 2025
"This league's gotta do a better job of handling the NIL and the Transfer Portal and get stronger. This conference, for years, was the best. And I'm telling you right now, it has taken a real hit." pic.twitter.com/SLLhJvGNI6
On the other hand, Duke hasn’t skipped a beat, rapidly adjusting to the changes despite Coach K’s retirement. The result has been continuous success — and the rest of the conference will need to follow if they don’t want to get left behind.
Newer coaches in the conference must handle the immense challenge of effectively managing NIL and using the transfer portal. Of the seven ACC coaches who have been in the league for fewer than three years, only one has reached the NCAA Tournament: Louisville’s Pat Kelsey.
The Cardinals are coming off a 27-win season, and Kelsey has set a strong example for the conference by reloading his roster. Star freshman Mikel Brown Jr. arrives on campus along with Xavier transfer Ryan Conwell.
Kelsey brings an energetic, determined presence to the program — traits that are essential in today’s game to keep up with the competition.
The ACC had a poor showing in the 2025 NCAA Tournament. Aside from Duke, not one team made it past the round of 64. McNeese State embarrassed Clemson, Creighton outplayed Louisville and Ole Miss proved North Carolina didn’t belong.
These games highlighted the weak competition within the ACC, and this performance doesn’t bode well heading into next year’s tournament. If the ACC can’t prove more of its teams belong in the postseason, fan contempt will continue to grow.
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