'I want what this city wants': New Bills HC Joe Brady sets clear goal for first season, but will he reach it?

New Buffalo Bills head coach Joe Brady isn't pumping the brakes on expectations for his first season. 

The Bills promoted Brady from offensive coordinator to head coach after firing Sean McDermott following a 33-30 playoff loss to the Denver Broncos. In his introductory news conference on Thursday, the 36-year-old offensive wizard thanked his former boss and then acknowledged he wants to take the team to the next level. 

Joe Brady says he wants to win a Super Bowl 

"I didn't take this job to shy away from expectations," Brady told the media. "I sure as [heck] didn't do that. ...I want what this city wants." 

The city yearns for its first Lombardi Trophy. Buffalo has gone 0-4 in Super Bowls and hasn't appeared in the big game since the 1993 season. To make it back there, Brady believes that starts and ends with making quarterback Josh Allen, 2024 league MVP, as comfortable as possible. 

"Josh Allen is the best player in the NFL," he said. "...I have so much love for that man. I'm going to do everything I can to get him what he deserves." 

Brady said all the right things Thursday. But can he deliver?

Why Joe Brady may not win a Super Bowl in his first season

Questions about the competency of the Bills front office, led by general manager Brandon Beane and owner Terry Pegula, remain. Their disastrous end-of-season news conference didn't inspire much confidence. 

Allen, who turns 30 on May 21, missed just four games because of injury in his first eight seasons with the Bills, but his durability may soon become a concern. He recently underwent surgery on his right foot and was spotted at Thursday's news conference wearing a walking boot and using crutches. The QB downplayed the severity of the injury.