Sophie Cunningham turns heads after announcement away from Indiana Fever

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Sophie Cunningham turns heads after announcement away from Indiana Fever

Originally posted on ChiCitySports | By Paolo Songco | Last updated May 7, 2026 12:25 PM ET

Sophie Cunningham continues to grow her portfolio. She has secured deals with big brands like Adidas, Arby’s and Sun Cruiser, among others.

The Indiana Fever guard’s popularity skyrocketed last season. Cunningham spent the first six seasons of her WNBA career with the Phoenix Mercury before she was traded on Jan. 31, 2025. She embraced the role of the Fever’s new enforcer, making her a fan favorite.

However, Cunningham was limited to 30 games and missed the entire playoffs last season due to a right knee injury. The 29-year-old has fully recovered and is ready to play a key role for the team this upcoming season.

Cunningham is expected to join Caitlin Clark in the starting lineup and help dictate the tempo for Indiana throughout the 2026 campaign.

Injured Indiana Fever guard Sophie Cunningham (8) and guard Caitlin Clark (22) react from the bench during the first half of a WNBA game against the Chicago Sky.

Indiana Fever: Sophie Cunningham announces new brand partnership

Cunningham made a joint Instagram post on Wednesday. She announced that she is the newest European Wax Center endorser. She expressed belief in its products, helping her be at her best.

“Look good, feel good, play good! European Wax helping me to feel amazing so I am confident in every situation life throws at me,” Cunningham wrote.

View this post on Instagram

A post shared by Sophie Cunningham (@sophie_cham)

Fans dropped their reactions to Cunningham’s announcement away from the Fever in the comments section.

“Luv your energy,” a fan said.

“You are the supermodel of the WNBA,” one comment read.

“You look great,” a user wrote.

“Looking fresh!! European wax for the win,” posted another.

“They really use great wax. Products are really great too,” a reaction read.

“Anything Sophie does is amazing and fun!” another fan commented.

Fever head coach Stephanie White expects Cunningham to support Clark in leading the team to a deep playoff run. The franchise strengthened its roster to surround the duo, alongside with Aliyah Boston and Kelsey Mitchell, with more talent.

Indiana reached the second round of the playoffs in 2025, but the Las Vegas Aces defeated them in five games. Cunningham, Clark and the rest of the team are ready to return to the postseason and potentially win a championship.

This article first appeared on ChiCitySports and was syndicated with permission.

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