
It's in the game, well, almost all of it.
The video game "EA Sports College Football 27" releases worldwide on Thursday, but some lucky content creators have already played it. One shared a major complaint that threatens to ruin its reception.
On Tuesday night, college football content creator Bordeaux (also known as James Bordeaux) ripped EA for including microtransactions in the game's "Road to Glory" and "Dynasty" modes. He also posted a YouTube video accusing EA of "lying" about their inclusion and urging fans to boycott the game, using the hashtag #CFBPlayDontPay.
"I don't like being blindsided by micro transactions and removing features hidden behind all the shiny new stuff," he wrote while sharing a screenshot of a microtransaction on X. "I like this game a lot. The [developers] did a great job. Whoever made the microtransaction decision did not."
i don’t like being blindsided by micro transactions and removing features hidden behind all the new shiny stuff
— Bordeaux (@bordeauxyoutube) July 7, 2026
i like the game a lot. the devs did a great job. whoever made the micro transaction decision did not #CFBPlayDontPay pic.twitter.com/LVaS5wOW1m
On Wednesday morning, Bordeaux, who has 573K subscribers on YouTube, threatened to never collaborate with EA again. The game publisher then sent him a message. He didn't find the reply sufficient, criticizing the company for not telling gamers it was planning these changes and for exploiting creators.
EA has responded, but sounds like they’re gonna stand firm for now and double down on the changes with micro transactions
— Bordeaux (@bordeauxyoutube) July 8, 2026
They’re also using creators to push their messaging without making a statement themselves or addressing anything
“the core coach level progression is… pic.twitter.com/YzE9StagHp
Microtransactions are digital, in-game purchases that can range from a few cents to a few dollars, which forces customers to spend even more. As if "CFB 27" didn't cost enough already. The standard game costs $69.99, while the deluxe edition costs $99.99.
You can't progress in the game without paying for these microtransactions. The one Bordeaux shared concerned the coach-level progression in "Dynasty," in which players coach at a college program as coordinators or head coaches. They needed to complete the transaction to obtain the XP (experience points) needed to reach level 100. They didn't need to do that in "CFB 25" or "CFB 26."
Over time, these small purchases add up. Bordeaux said gamers may have to pay up to $50 to upgrade their character in "Road to Glory" mode. This is considered the second-most popular feature behind dynasty. It's where players create an athlete and aim to become a college star.
Microtransactions aren't disappearing anytime soon. Mike Straw reported for Insider Gaming that EA plans to feature more in future titles in their lineup, despite pushback from game developers. They know their inclusion could spoil their hard work.
In his review of "CFB 27," SB Nation's James Dator wrote that it's the "best-feeling football game since 'NFL 2K5,'" but the microtransactions"[sully] what could've been a watershed entry in the sports video game genre."
This may dampen the excitement of fans who were eagerly awaiting the game's release. It will nickel-and-dime them even after they've paid full price.
More must-reads:
+
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!