How much are the Cowboys reportedly worth in 2026?

Dallas Cowboys owner Jerry Jones. IMAGN IMAGES via Reuters Connect

How much are the Cowboys reportedly worth in 2026?

By Clark Dalton | Last updated Aug 12, 2026 11:28 AM ET

The Dallas Cowboys haven't won a Super Bowl since the 1995 season, but at least they're not cash-strapped.

On Wednesday, Sportico revealed its annual valuations for NFL teams. The site used enterprise value, team-related businesses and real estate holdings to calculate its figures. The Cowboys ranked No. 1 for a seventh consecutive year.

How much are Cowboys reportedly worth?

Per Sportico's estimations, the Cowboys are worth $15.5B, making them the most valuable sports franchise in the world. The Los Angeles Rams ($12.7B), New York Giants ($12B), New England Patriots ($10.4B) and New York Jets ($10.35B) rounded out the NFL's top five.

The Cincinnati Bengals had a valuation of $7.4B, last on Sportico's list. The AFC North club has been stuck at the bottom of the survey for seven consecutive years.

The Dallas Cowboys lead the league with a valuation of $15.5B while the New York Jets round out the Top 5 Most Valuable NFL Teams of 2026.

Check out the full list: https://t.co/8H6RJvVxnV pic.twitter.com/BePETDBpdx
— Sportico (@Sportico) August 12, 2026

Still, none of these teams are struggling financially. Nine franchises are valued at $10B, staggering when compared to 2020 numbers. The Cowboys were valued at $6.43B when Sportico began compiling this list. No other franchise was worth more than $5B.

NFL team prices keep skyrocketing. In July, the Seattle Seahawks were sold to San Francisco 49ers limited partner Vinod Khosla for a record-setting $9.6B. The previous record was the sale of the Washington Commanders, who were sold for $6.05B in 2023.

This will make it more challenging for wealthy individuals to purchase teams. As a result, that may expand the league's use of private equity, investment firms that pool capital from multiple individuals to buy private businesses, like an NFL team. Time will tell if that's positive or negative.

In the meantime, Cowboys owner Jerry Jones can revel in his financial success. He bought the Cowboys for a cool $140M in 1989 ($377.04M in 2026). The 83-year-old owner clearly jumped into the league at the right time.

Clark Dalton

Clark Dalton is a 2022 journalism graduate of the University of Texas at Austin. He gained experience in sports media over the past seven years — from live broadcasting and creating short films to podcasting and producing. In college, he wrote for The Daily Texan. He loves sports and enjoys hiking, kayaking and camping.

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