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Rich Clark wants a 'spectacular' CFP, but the 24-team format could be a spectacular flop
College Football Playoff executive director Rich Clark. IMAGN IMAGES via Reuters Connect

Rich Clark wants a 'spectacular' CFP, but the 24-team format could be a spectacular flop

If the College Football Playoff cares so much about the fan experience, it wouldn't have agreed to expand the bracket. 

On Monday, ESPN and the CFP agreed to a five-year, $1.7B deal that will expand the postseason tournament from 12 to 24 teams in 2027. The deal eliminates Power Four conference championships, upsetting many fans and longtime college football pundits. 

Amid the backlash, Rich Clark, the executive director of the CFP, released a statement. He said he understands why fans are resisting the changes but insisted it will ultimately benefit the sport. 

Rich Clark discusses CFP expansion

"We're aware of the fan sentiment, and that many fans aren't in favor of expansion," Clark said (h/t On3). "That was certainly weighed into the decision, and it was considered. But ultimately, we just need to make a spectacular playoff."

Clark may have been better off saying, "We heard the fans, but we didn't consider their opinion."

Sure, the new CFP will include more teams, and thus, more games. Some, however, felt that this shouldn't have come at the expense of conference championship games, many of which will be more memorable than these first-round matchups.

"I'm gonna miss conference championship games a lot," CBS Sports' Shehan Jeyarajah wrote while reacting to the news. "I'll say it right now, first-round games in the 24-team playoff will be substantially less entertaining."

Take the 2025 Big Ten Championship Game, for example. The Indiana Hoosiers beat the Ohio State Buckeyes 13-10 in a tight contest. Though it wasn't a high-scoring matchup, it produced plenty of drama, namely when QB Fernando Mendoza launched a 33-yard dime to wide receiver Charlie Becker on a 3rd-and-6 late in the fourth quarter. That throw was Mendoza's Heisman moment and made the Hoosiers "flippin' champs!" 

Starting in 2027, those future classics will be replaced by first-round matchups that don't feature two uber-elite teams. Eight of those squads will have first-round byes. 

Use last season's 24-team bracket as a reference. Would you have wanted to get your popcorn ready for a matchup between the Virginia Cavaliers and Vanderbilt Commodores?

"The better opportunity you have — we have — to make the playoffs, it's great," Notre Dame Fighting Irish head coach Marcus Freeman told the media Monday. "I say that, but I also say I don't want this to be March Madness and have some 60 teams making the College Football Playoff."

But that's the problem. It seems like college football's trying to replicate March Madness, which sounds nice in theory but doesn't work in reality. Football's physicality prevents it from recreating the magic of the college basketball tournament. 

Clark says he's trying to create a "spectacular" CFP, but he could be creating a spectacular flop instead. Many around the sport oppose this change, and for good reason. 

Clark Dalton

Clark Dalton is a 2022 journalism graduate of the University of Texas at Austin. He gained experience in sports media over the past seven years — from live broadcasting and creating short films to podcasting and producing. In college, he wrote for The Daily Texan. He loves sports and enjoys hiking, kayaking and camping.

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