Both Riley Hawk and adidas Skateboarding took to Instagram this morning to announce Riley as the newest member of the Three Stripes squad, and if you ask me, it’s a natural fit. Riley's skating, style, and approach line up perfectly with the brand’s direction, making this a solid move for both sides—one that’s already got people talking. Take a look:
"This one means a lot to me," Riley wrote on Instagram. "Couldn’t be happier to be a part of @adidasskateboarding!"
I noticed Riley post a picture of his feet earlier this week wearing adidas and he had tagged @adidasskateboarding, but honestly, I didn't think anything of it. Just figured he was trying them out. So when the Three Stripes posted that photo of Riley making things official, I was pleasantly surprised.
Personally, I think Riley deserves everything coming his way. The dude is talented—no denying that—and he's genuinely carved out a lane of his own over the years, which I've always respected. We all know who his dad is, but that's never been the point. Riley rips. Simple as that. And I think he's a perfect fit on the adidas squad.
Everyone from your favorite pros, plenty of adidas Skateboarding riders, fans of Riley and more are in the comments of both posts helping spread the stoke. To think that Hawk will be on some of these adidas trips now is super rad—that impressive team just got even stronger. Yes! We're hyped for Riley and can't wait to see what's next. This is only the beginning.
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