Are We About To See Meta AI Integration Into Ski Goggles?

Originally posted on Powder | By Max Ritter | Last updated Jun 17, 2025 5:50 PM ET

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If you use any Meta product (Instagram, Facebook, or WhatsApp), you might have been seeing heavy advertisement for Meta glasses lately. Perhaps you even already own a pair of the Meta x Ray-Ban Wayfarer or Skyler glasses. These AI-powered "smart" glasses offer built-in cameras, audio functions, and connect with a mobile app to allow for all kinds of virtual reality and augmented reality features. The possibilities are endless, especially when considered in the context of skiing.

Oakley, the renowned optics brand, just dropped a short and incredibly cryptic teaser clip on YouTube hinting at an upcoming collaboration with Meta. Does this mean smart glasses technology is coming to ski goggles? We've reached out to Oakley with some questions, and haven't heard back yet.

Meta reportedly signed contracts with both Oakley and luxury brand Prada to produce smart eyewear utilizing Meta's AI integration. Prada, Oakley, and Ray-Ban are all owned by European luxury brand conglomerate Luxottica.

From a skier's perspective, there's quite the list of things we'd be down to see integrated with smart goggles. For anyone who likes to jam out to tunes on the mountain, sleek audio integration comes to mind. Better yet, imagine having some sort of heads up display in your goggles to show information pertinent to navigation, or speed, airtime, elevation, and other metrics? Could it spell the end of cumbersome helmet-mounted action cams by integrating cameras into the goggles themselves?

The list goes on.

For now, though, we'll have to wait and see what Oakley comes up with. We expect to see the launch of some Meta-AI integrated sunglasses on June 20th, and have our fingers crossed for goggle integration soon.

This article first appeared on Powder and was syndicated with permission.

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