Keep Your Clips Up #3: Best Ski Videos of the Week

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." While he was onto something in the '80s, I don't know if Ferris Bueller's advice applies to 2024. Thanks to the non-stop deluge that is social media, life's now moving at warp speed—blink, and you're out of luck. That’s where Keep Your Clips Up—a weekly collection of the best videos in skiing—comes in.

We're in a funky intervening period, but this much is obvious: winter is winding down. Shoulder season, or, for that matter, summer, is almost here. It won't be long before our favorite sticks are collecting dust in the basement or gear room—unless you're lucky enough to have some Southern Hemisphere jet-setting planned.

For now, though, the impending snowsports slump hasn't dragged down the internet's clip potential too far. Yes, it's made my job harder, but skiers worldwide still found plenty of ways to impress this week.

Ryōyū Kobayashi Flies Past the Ski Jumping World Record Wearing Prada

In Northern Iceland, Ryōyū Kobayashi recently soared 954.7 feet on skis, establishing a new unofficial ski jumping world record. Red Bull, of course, was involved, but another, less usual suspect apparently threw some dollars behind this feat: Prada. The luxury brand supplied Kobayashi with a speed suit featuring its distinctive red logo. His coach, too, got in on the high-class action, donning a pair of Prada shades (with a hat to match) as he dispensed sage advice. What's the point of smashing a world record if you didn't do it in style? Kobayashi and his coach certainly wouldn't know.