X Games Just Dropped Its Iconic Logo for a Bold New Look

Originally posted on Powder | By Ian Greenwood | Last updated Sep 24, 2025 2:18 PM ET

Over the past year, under the leadership of its new CEO, Jeremy Bloom, the action sports circuit X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an upcoming fresh competition format dubbed the X Games League.

Now X Games has different branding and a fresh logo to accompany the changes.

Gone is the iconic red X and globe associated with X Games since the early 2000s. In its place is a black, red, white, and blue color scheme, anchored by a modern-looking X with sharp and rounded edges that, according to X Games, “is built like a trick … Every angle is cut for speed, every space engineered to hold weight.”

“This is more than a rebrand. This is the future of sports. And our athletes and partners are ALL IN,” Bloom said in a press release.

With the rebrand also comes an insignia for what X Games calls the “heart” of its transformation: the X Games League.

Launching in the summer of 2026, the league aims to reimagine what action sports competitions look like, borrowing teams (called X Clubs in X Games parlance) and draft elements from mainstream sports.

The summer X Games League debuts with skateboarding and BMXing events. Three stops are scheduled, and the first-ever summer draft—set to include 150 athletes—begins in spring 2026.

The winter tour will have three stops, too, featuring skiing and snowboarding events like slopestyle, superpipe, and big air.

During each stop, athletes and X Clubs earn points, contributing towards a championship title. According to X Games, the team that earns the most points will take home “a whole lot of money.”

The X Games League joins X Games’ adoption of an AI judging system called the OWL. Unveiled at last winter’s Aspen X Games, the tool can call tricks with surprising accuracy, narrate runs in dozens of languages, and offer scores.

Its debut prompted a minor uproar on social media, with critics fearing that the OWL would replace existing judges and their human touch. Bloom has said that the AI system won’t replace judges, though, instead touting it as a tool that can erase judging bias and promote fairness.

This article first appeared on Powder and was syndicated with permission.

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