Forum and Makia Release Nostalgic-Packed Collaboration

Nostalgia is one hell of a drug, and the folks over at Makia have enlisted it in the latest product drop: a collaboration with Forum Snowboards.

Makia is a Finnish streetwear brand that was started back in 2001 by riders Joni Malmi, Jussi Oksanen, and industry aficionado Ivar Fougstedt. Now, it’s linked back up with Peter Line and the Forum folks to drop a new collab series.

In a promotional video, Malmi talks about how his local bookstore only carried TransWorld Snowboarding, and how eventually, one of the heroes who he read about in those pages – Line – called him and asked to join the Forum team. That helped sparked Makia’s creation.

“Getting to witness firsthand how people in the States were starting their own brands out of their garages,” Malmi says. “Now, quarter of a century later, it feels incredible to say that Makia is still here alive and well. And I’m stoked to see that Peter has revived Forum to where it should be: rider owned and operated.”

There are eighteen products in the drop, including hats, t-shirts, fleece jackets, and hooded sweatshirts. The collection is for sale both on Makia and Forum’s website. If you live in the U.S., head to Forum’s site for more affordable pricing and shipping options.

“For us, the Makia x Forum collection is a sort of homecoming. It’s a way of paying tribute to one of the most influential snowboard brands out there – and also a celebration of the times that inspired Joni to found Makia,” an Instagram post from Makia says. “Of course, it’s also about old friends getting back together for a shared passion project.”