Ride Snowboards Announces Reid Smith Is Pro

Originally posted on SNOWBOARDER | By Josh Sullivan | Last updated Nov 4, 2024 3:55 PM ET

Reid Smith is pro for Ride Snowboards.

The announcement was made during the Videograss and Slush premiere of the film Search Party at the Skullcandy headquarters in Salt Lake City. Smith has the ending part in that film, as well, that includes a street spot outside of a movie theater in Finland.

It’s been a big season for the rider from New Jersey, and snow has barely touched down at most of the resorts in North America. He was awarded the cover of Slush: The Magazine’s October 2024 issue, nearly five years after Ethan Fortier’s photo of him landed on the cover of Snowboarder.

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Smith, who is also sponsored by Volcom, has been a member of Ride’s amateur team since at least 2016. He grew up riding the mountains of Pennsylvania, like Big Boulder and Seven Springs.

Smith expressed his gratitude in an Instagram post on Monday morning.

“Dream come true,” he wrote. “Thank you Ride Snowboards for everything. This means the world to me. Thank you to everyone that came out. Thank you Videograss for the opportunity. Thank you everyone that has helped out in anyway over the years.

“Thank you Skullcandy for hosting us. Thank you (Jed Anderson) for bossing up on the graphic. Thank you Jake Durham for cutting up the video for it. Thank you Ryan Collins and the rest of the Dustbox for printing the shirts. Many more people to thank but you know who you are.”

Smith has come a long way since he won the Teton Gravity Research Grom Contest back in 2012. As the winner, an edit of his footage played before every showing of TGR’s The Dream Factory tour. Who edited the footage, you ask? Smith did himself, thanks to a Christmas present from his parents that included Final Cut Express software.

He appeared in The Snowboarder Movie: Everybody, Everybody four years ago, laying a beatdown on a halfpipe, riding through a parking garage in a white tank top, and dropping down handplants everywhere from the streets of Quebec to the backcountry.

And just a year earlier, he was in The Snowboarder Movie: Beta.

Last year, Ride dropped the film Rated R, and Smith was awarded the opening part. Fellow team rider and Smith’s good friend Jill Perkins received a similar treatment from Ride at the premiere of the brand’s 30^th anniversary documentary Rough Around the Edges.