Chicago Fire make major announcement regarding new stadium

The deal is much more than just a name for the new stadium. It will also include some neat features and activations for the Fire and McDonald’s.

McDonald’s will play an active role in shaping the experience at McDonald’s Park – from the design of a flagship restaurant to the ability to bring the McDonald’s brand to life through fan experiences, creative elements, and in‑game moments – bringing together sport, food, culture, and community in a way that reflects Chicago and extends far beyond matchdays.

At their core, McDonald’s and the Chicago Fire are rooted in the same belief: joy and belonging bring people together. From everyday moments shared over a meal to the energy of matchday or a concert, both brands connect people across cultures, generations, and neighborhoods.

Designed as a year-round destination, McDonald’s Park will feature – in addition to all Chicago Fire home matches and concerts and special events throughout the year – a permanent McDonald’s flagship restaurant, immersive fan and culinary experiences throughout the stadium, and programming that brings people back for concerts, cultural moments, community events, and celebrations all year long.

In addition to that, the Fire and McDonald’s have committed to building youth soccer in Chicago.  They will do so through the Chicago Fire Foundation’s P.L.A.Y.S. Program

Beginning in 2027, McDonald’s will serve as the presenting partner of the Chicago Fire’s P.L.A.Y.S. (Participate, Learn, Achieve, Youth, Soccer) Program, supporting a multiyear expansion of free, school‑based soccer programming across Chicago Public Schools – with a priority placed on elementary schools with limited access to the sport.