INEOS officially sign three year deal with tyre giant

It’s been a busy old day at the INEOS offices.

This morning, the club officially sacked Michael Carrick as Manchester United head coach.

The move came after CEO Omar Berrada and Director of Football Jason Wilcox went to Monaco to speak to club co-owner Sir Jim Ratcliffe and recommend the removal of the former Manchester United midfielder.

And that’s when the axe fell as the club informed the world of their decision.

The United hierarchy have been under intense pressure and scrutiny over their handling of the affair as well as their overall running of the club.

Fans and ex-players have been increasingly vocal in their frustrations at how the club is running and how certain decisions are being made.

Ratcliffe and fellow owners The Glazers have been particularly in the firing line as many question their credentials and aptitude in the world of football.

INEOS have had a major spotlight shine on them as the sacking of Carrick means they’re looking for their fourth permanent manager in their relative short tenure as owners.

With Lausanne-Sport being put up for sale by INEOS, it shows that their multi-club approach hasn’t worked out quite as well as other operators.

While their time within football has had limited success, their time in other sports seem to be fairing rather better.

Mercedes F1 driver Kimi Antonelli won the World Drivers’ Championship 2026 and INEOS were praised for their contribution towards that achievement.

And now they’ve signed a new deal with a big name in another sport they’re involved in.

Netcompany INEOS have officially signed a three year contract with tyre giant Pirelli Tyres starting from the 2027 season that sees Pirelli become the Official Tyre Partner for the cycling team.

Continental were the previous tyre partners for the British UCI WorldTeam, but this new agreement sees the Milan based company take over that role.

Pirelli will supply and co-develop tyres with Netcompany INEOS as part of the deal with the partnership during on Netcompany INEOS’ Pinarello bikes at the Santos Tour Down Under in January 2027.

So while INEOS are not having a great time in the world of football, it appears that they’re going from strength to strength in the world of cycling.

Manchester United fans will be hoping that some of that success will filter through to the footballing department as The Red Devils could do with some positive news at the moment.